A New Look

Growing as a business is kind of like growing as a person. When you start your business, you’re like a freshmen in college. Remember those days? Lots of fun, but you’re definitely a different person at 27 than you were at 18. That’s kind of how I felt about my branding. I’ve grown and changed so much that it didn’t really reflect who I was anymore. It’s like still wearing the same clothes you picked out in those college years. If I could even button those clothes now (which I could not), they wouldn’t be “me” anymore. I’m finally at a place in my business (and in life, really) where I feel like I know who I am and what my style is.

With that in mind, I wanted to freshen up my branding to make it reflect me. I called the ever-amazing Leslie Vega to help me out. I created a mood board to send to her to give her the feel of what I was after. I’m a visual person after all (and so is Leslie), so it only seemed fitting. I wanted something simple, natural and a little fun, too. The result was so beautiful and so “me”. Now that I’m through my formative, college-like experience as a photographer & business person, this is the branding that’s here to stay. Love it so much.

I sent Leslie this:

And she sent me these. A logo and a seal.

Hope everyone likes it as much as I do! The blog and website are still undergoing some changes, but hopefully in the next few weeks, I’ll have everything completed. I never knew how many places I had my logo until I’ve had to go through & change it everywhere! I’m working on completing this rebranding project. The next phase will be showing you all my lovely new packaging to go along with the new branding :)

Thank you, Leslie, for once again doing an incredible job!

Ashley - I just loooove your new branding!! It is so “you” :). Congratulations! It looks fabulous!May 24, 2011 – 11:41 pm

stephanie - Oooops. I completely forgot to comment on this. I really like it. The green is fab and the little plant leaf reminds me of a Ginko tree which just happens to be my favorite :)May 23, 2011 – 7:13 pm

Leslie Vega - Awe, Heidi, it looks awesome!!! So glad I could help.May 19, 2011 – 6:36 pm

Diane Dawson - I like the new look but really didn’t think the old one was bad. I, too, have just changed my business card and invoices…clean and to the point.May 19, 2011 – 6:34 pm